Nielsen Global Connect’s Acquisition of Precima Business

Latham & Watkins advised Alliance Data in sale of Precima to Nielsen.

Nielsen (NYSE: NLSN) Global Connect announced completed its acquisition of Precima, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. (NYSE: ADS).

Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions. This deal brings Precima’s loyalty data-backed collaboration programs and retail relationships to Nielsen Global Connect clients, globally. Precima’s employees will now integrate into the Nielsen Global Connect organization.

Alliance Data Systems Corporation is a leading global provider of data-driven marketing and loyalty solutions.

Nielsen Global Connect is a provider of accurate, actionable information and insights to consumer packaged goods manufacturers and retailers.

Latham & Watkins LLP represented Alliance Data Systems Corporation in the transaction with a corporate team led by Bay Area partnersLuke Bergstrom (Picture) and Chad Rolston and Houston partner Michael Dillard, with Bay Area associates Adam Whitaker, Brad Alvarez, Raul Gonzalez, and Amanda Dillon. Advice was also provided on benefits and compensation matters by Bay Area partner Julie Crisp, Paris partner Matthias Rubner, and London partner Catherine Drinnan, with Orange County associate Sara Schlau and Bay Area associate Brianna Stellpflug; on tax matters by Bay Area partner Kirt Switzer, with Bay Area associate Jessica Chen and New York associate Lauren Bewley; on technology transactions matters by Bay Area partner JD Marple, with associate Cassandra Wang; on data privacy matters by Bay Area counsel Rob Blamires, with associate Max Mazzelli; on trade control matters by Washington, D.C. counsel Annie Froehlich, with New York associate Brittany Ehardt; on compliance matters by Washington, D.C. partner Erin Brown Jones, with associate Damon Porter; and on antitrust matters by Bay Area partner Karen Silverman, with associates Kelly Fayne and Evan Omi.

Involved fees earner: Bradley Alvarez – Latham & Watkins; Luke Bergstrom – Latham & Watkins; Lauren Bewley – Latham & Watkins; Robert Blamires – Latham & Watkins; Erin Brown Jones – Latham & Watkins; Jessica Chen – Latham & Watkins; Julie Crisp – Latham & Watkins; Michael Dillard – Latham & Watkins; Amanda Dillon – Latham & Watkins; Catherine Drinnan – Latham & Watkins; Brittany Ehardt – Latham & Watkins; Annie Froehlich – Latham & Watkins; Raul Gonzalez – Latham & Watkins; JD Marple – Latham & Watkins; Max Mazzelli – Latham & Watkins; Evan Omi – Latham & Watkins; Damon Porter – Latham & Watkins; Chad Rolston – Latham & Watkins; Matthias Rubner – Latham & Watkins; Sara Schlau – Latham & Watkins; Karen Silverman – Latham & Watkins; Kelly Smith Fayne – Latham & Watkins; Brianna Stellpflug – Latham & Watkins; Kirt Switzer – Latham & Watkins; Cassandra Wang – Latham & Watkins; Adam Whitaker – Latham & Watkins;

Law Firms: Latham & Watkins;

Clients: Alliance Data Systems Corporation;

Author: Ambrogio Visconti