Mr Yum’s A$89 Million Series A Capital Raise

Herbert Smith Freehills advised Mr Yum on the deal while Gunderson Dettmer Stough Villeneuve Franklin & Hachigian represented Tiger Global.

The round was led by US investment firm Tiger Global, with further support from existing investors TEN13 and AirTree.

This new capital will be employed to fund the continued rapid growth and expansion of the company.

Mr Yum is an Australian tech startup that provides a QR code mobile ordering and payment platform for the hospitality and entertainment industries. The company began in Melbourne in 2018, based on the insight that people eat with their eyes and visual menus can help to increase spend per head. The technology provides a solution that helps businesses grow revenue while giving customers a seamless digital experience.

The Herbert Smith Freehills team was led by Co-Head of Venture Capital (Australia) Elizabeth Henderson (Picture), and solicitors Vincent Greco Schwartz and Mapa Madhawa, with support from Co-Head of Venture Capital (Australia) Claire Thompson and partner and Co-Head of Venture Capital (Australia) Clayton James. The team worked with associated tax practice Greenwoods & Herbert Smith Freehills, led by partner Toby Eggleston.

The Gunderson deal team was led by partners Steve Baglio and Bennett Yee, of counsel Mark Oblad, and associates Jason Kuo, Ian Jong, and Jeff Ong.

Involved fees earner: Toby Eggleston – Greenwoods & Herbert Smith Freehills; Steven Baglio – Gunderson Dettmer Stough Villeneuve Franklin & Hachigian; Ian Jong – Gunderson Dettmer Stough Villeneuve Franklin & Hachigian; Jason Kuo – Gunderson Dettmer Stough Villeneuve Franklin & Hachigian; Mark Oblad – Gunderson Dettmer Stough Villeneuve Franklin & Hachigian; Jeff Ong – Gunderson Dettmer Stough Villeneuve Franklin & Hachigian; Bennett Yee – Gunderson Dettmer Stough Villeneuve Franklin & Hachigian; Elizabeth Henderson – Herbert Smith Freehills; Clayton James – Herbert Smith Freehills; Claire Thompson – Herbert Smith Freehills;

Law Firms: Greenwoods & Herbert Smith Freehills; Gunderson Dettmer Stough Villeneuve Franklin & Hachigian; Herbert Smith Freehills;

Clients: Mr Yum; Tiger Global Management;

Giulia Di Palma

Author: Giulia Di Palma