Mr Yum’s A$11 Million Post-Seed Capital Raise

Herbert Smith Freehills advised Mr Yum on the post-seed capital raise.

The round was led by TEN13 and AirTree Ventures.
This new capital will be employed to fund the continued rapid growth and expansion of the company.

Mr Yum is an Australian tech startup that provides a QR code mobile ordering and payment platform for the hospitality and entertainment industries. The company began in Melbourne in 2018, based on the insight that people eat with their eyes and visual menus can help to increase per head spend by 20-40%. The technology provides a solution that helps businesses grow revenue while giving customers a seamless digital experience.

The Herbert Smith Freehills team was led by partner and Head of Venture Capital, Peter Dunne (Picture), Co-Head of Venture Capital (Australia), Elizabeth Henderson and graduate, Rachel Holland.

Involved fees earner: Peter Dunne – Herbert Smith Freehills; Elizabeth Henderson – Herbert Smith Freehills;

Law Firms: Herbert Smith Freehills;

Clients: Mr Yum;

Author: Sonia Carcano