mParticle’s $150 Million Series E Funding

Lowenstein represented mParticle in the transaction, while Fried Frank acted as counsel to Permira.

mParticle, the leading customer data infrastructure company, annoounced raising $150 million in Series E funding, led by Permira’s growth fund, which backs tech-enabled and digital businesses. The existing investor base also participated in the round alongside new backers, including former Adobe CFO Mark Garrett and New England Patriots All-Pro punter Jake Bailey. The funding will support mParticle’s continued global go-to-market expansion, as well as significant R&D investment as demand for customer data infrastructure continues to accelerate.

mParticle enables businesses to easily manage the immense growth of data volumes moving to and from sources, systems, APIs, and applications. Teams across companies such as Klarna, NBCUniversal, Spotify, and Airbnb use mParticle to deliver great customer experiences and accelerate growth. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, Sydney, and London.

The Lowenstein deal team included Eric Weiner (Picture), Ed Zimmerman, Brian A. Silikovitz, Zarema A. Jaramillo, Valeska Pederson Hintz, Marc S. Kurzweil, Jack Sidorov, Brendan J. Koeth, Samantha Fox, Oluwaseyi O. Amorin, and Chad M.P. Weeks.

The Fried Frank team was led by corporate partner Brian T. Mangino and included intellectual property and technology partner Amir R. Ghavi, corporate associate Anjali Vohra, executive compensation & ERISA associate Samantha Steinfeld Rozell, intellectual property and technology associate Kimberly Mihovics, and executive compensation & ERISA law clerk Eden Lichaw. 

Involved fees earner: Amir Ghavi – Fried Frank Harris Shriver & Jacobson; Brian Mangino – Fried Frank Harris Shriver & Jacobson; Kimberly Mihovics – Fried Frank Harris Shriver & Jacobson; Samantha Steinfeld Rozell – Fried Frank Harris Shriver & Jacobson; Anjali Vohra – Fried Frank Harris Shriver & Jacobson; Oluwaseyi Amorin – Lowenstein Sandler; Samantha Fox – Lowenstein Sandler; Zarema Jaramillo – Lowenstein Sandler; Brendan Koeth – Lowenstein Sandler; Marc Kurzweil – Lowenstein Sandler; Valeska Pederson Hintz – Lowenstein Sandler; Jack Sidorov – Lowenstein Sandler; Brian Silikovitz – Lowenstein Sandler; Chad Weeks – Lowenstein Sandler; Eric Weiner – Lowenstein Sandler; Ed Zimmerman – Lowenstein Sandler;

Law Firms: Fried Frank Harris Shriver & Jacobson; Lowenstein Sandler;

Clients: mParticle; Permira;