Mirage Holdings’ Acquisition Of Intertoys and Maxi Toys


Mirage Holdings B.V. acquired toy retailers Intertoys and Maxi Toys from the Portugese investment company Green Swan SGPS S.A.

Intertoys and Maxi Toys, Mirage Holdings B.V. became owner of one of the largest toy retailers in Europe, with an annual revenue of approximately €400 million. Next to Intertoys and Maxi Toys, Mirage Holdings B.V. is also the owner of retail chains Blokker and Big Bazar. Mirage Holdings B.V. is a holding company of the Dutch retail entrepreneur and investor Michiel Witteveen.

The Baker McKenzie team advising Mirage Holdings B.V. on this acquisition consisted of: Casper Banz (Picture), Christiaan van der Meer, Youri van’t Hul, Martijn van der Vliet, Koen Bos, Frits Burg, Joost Polman, Derk Christiaans, Niels Matze, Willem Jan Treuren and Barbée Bartels. In addition, the Baker McKenzie Brussel M&A team consisted of: Koen Vanhaerents, Michael van Acker, Arne Naert and Lien Willems.

Involved fees earner: Casper Banz – Baker McKenzie; Barbée Bartels – Baker McKenzie; Koen Bos – Baker McKenzie; Frits Burg – Baker McKenzie; Derk Christiaans – Baker McKenzie; Niels Matze – Baker McKenzie; Arne Naert – Baker McKenzie; Joost Polman – Baker McKenzie; Willem Jan Treuren – Baker McKenzie; Youri van ‘t Hul – Baker McKenzie; Michael van Acker – Baker McKenzie; Christiaan van der Meer – Baker McKenzie; Martijn van der Vliet – Baker McKenzie; Koen Vanhaerents – Baker McKenzie; Lien Willems – Baker McKenzie;

Law Firms: Baker McKenzie;

Clients: Mirage Holdings;

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