MINDBODY’s Acquisition of Booker Software


Centerview Partners is acting as financial advisor to MINDBODY. Raymond James is acting as financial advisor to Booker. Cooley LLP is acting as counsel for MINDBODY and Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP is acting as counsel for Booker.

Cooley advised MINDBODY, a technology platform for the wellness services industry, on its completed acquisition of Booker Software for approximately $150 million and the assumption of unvested option awards. Partner Jon Avina led the Cooley team advising MINDBODY.

According to MINDBODY, the acquisition adds approximately 10,000 salons and spas to its marketplace, combining its leadership in boutique fitness studios and its vast consumer network with Booker’s leadership in cloud-based management systems for high-value salons and spas.

MINDBODY, which trades on the Nasdaq Global Market under the symbol “MB,” is used by local wellness entrepreneurs worldwide to run, market and build their businesses. Consumers use MINDBODY to more easily find, engage and transact with wellness providers in their local communities. The company, led by Richard L Stollmeyer, Mike Mansbach and Brett White, in 2017 recorded $182 Million Revenues.

Cooley advised with a team including Jon Avina (Picture), Craig Menden, Josh Seidenfeld, Renee Deming, Keith Berets and Wendy Brenner.

Involved fees earner: Jon Avina – Cooley LLP; Craig Menden – Cooley LLP; Josh Seidenfeld – Cooley LLP; Renee Deming – Cooley LLP; Wendy Brenner – Cooley LLP; Keith Berets – Cooley LLP;

Law Firms: Cooley LLP;

Clients: MINDBODY, Inc.;

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Author: Ambrogio Visconti