Meta’s Acquisition of Within

Cooley LLP advised Within on the deal.

Within, a Los Angeles-based firm responsible for developing immersive virtual reality fitness app Supernatural, announced its agreement to sell to Meta, the new parent company name for Facebook.

With the acquisition of Within, Meta looks to broaden its VR and other ambitions into what it calls a “metaverse.” Within’s existing staff of coaches, choreographers and managers will remain on board after the acquisition, and Supernatural will operate as part of Meta’s Reality Labs division.

Founded in 2014 by Chris Milk and Aaron Koblin, Within builds and shares incredible immersive experiences that activate peoples’ minds, bodies, imaginations and hearts. The company creates products, original content, formats, proprietary software and tools for virtual and augmented reality entertainment, fitness and learning.

The Cooley team was led by Anne Lieberman (Picture) and Dave Young. Additional assistance was provided by David Wittenstein, Jacqueline Grise, Todd Gluth, Ali Murata, Jamie Leigh, Sonya Erickson, Dee Bansal, David Navetta, Stacey Bradford, Karen Tsai, Kristin O’Hanlon, Nathan Baum, Cristina DeBiase, Jennifer Barrows, Andrew Bae, Lewis Loy, Mor Agam, David Burns, Benjamin Clark, Kris Kleiner, Claire Blakey, Ross Eberly, Nicollette Moser, Eileen Leman, Genevieve Lim Urban, Bryan Berman, Maria Jose Cordero, Timothy Nguyen, Chelsea André, Norita Mengu, Kyle Canchola, Leo Spicer-Phelps and Andrew Epstein.

Latham & Watkins represented Meta in the transaction with a corporate team led by Bay Area partners Greg Roussel and Saad Khanani, with Orange County associates Madison Mapes, Paul Jeffrey, Jack Vanderford, and Trevor Yedoni. Advice was also provided on intellectual property matters by Los Angeles/Century City partner Ghaith Mahmood, with Los Angeles associates Natasha Phillips, Nicole Nour, Nick Goshgarian, Heather Lui, and Veronica Ye; on data privacy matters by Bay Area partner Melanie Blunschi, Bay Area counsel Robert Blamires and London partner Gail Crawford, with Bay Area associate Jennifer Howes, London associates Alice Brunning, Calum Docherty, and Lucy Tucker and Boston associates Deborah Hinck and Kiara Vaughn; on tax matters by Bay Area partner Grace Lee, with Bay Area associate Gregory Conyers; on benefits and compensation matters by Century City partner Julie Crisp and London partner Catherine Drinnan, with Los Angeles associate Vanessa King; and on entertainment, sports & media matters by Century City partner Jonathan West, with Century City associates Sam Lehman, and Adele Zhang and Los Angeles associate Jack Chai and Eric Lim.

Involved fees earner: Mor Agam – Cooley LLP; Chelsea André – Cooley LLP; Andrew Bae – Cooley LLP; Dee Bansal – Cooley LLP; Jennifer Barrows – Cooley LLP; Nathan Baum – Cooley LLP; Bryan Berman – Cooley LLP; Claire Blakey – Cooley LLP; Stacey Bradford – Cooley LLP; David Burns – Cooley LLP; Kyle Canchola – Cooley LLP; Benjamin Clark – Cooley LLP; Maria Jose Cordero – Cooley LLP; Cristina DeBiase – Cooley LLP; Ross Eberly – Cooley LLP; Andrew Epstein – Cooley LLP; Sonya Erickson – Cooley LLP; Todd Gluth – Cooley LLP; Jacqueline Grise – Cooley LLP; Kristopher Kleiner – Cooley LLP; Jamie Leigh – Cooley LLP; Eileen Leman – Cooley LLP; Anne Lieberman – Cooley LLP; Lewis Loy – Cooley LLP; Norita Mengu – Cooley LLP; Nicollette Moser – Cooley LLP; Alessandra Murata – Cooley LLP; David Navetta – Cooley LLP; Timothy Nguyen – Cooley LLP; Kristin O’Hanlon – Cooley LLP; Leo Spicer-Phelps – Cooley LLP; Karen Tsai – Cooley LLP; Genevieve Lim Urban – Cooley LLP; David Wittenstein – Cooley LLP; Dave Young – Cooley LLP; Robert Blamires – Latham & Watkins; Melanie Blunschi – Latham & Watkins; Alice Brunning – Latham & Watkins; Jack Chai – Latham & Watkins; Gregory Conyers – Latham & Watkins; Gail Crawford – Latham & Watkins; Julie Crisp – Latham & Watkins; Calum Docherty – Latham & Watkins; Catherine Drinnan – Latham & Watkins; Nick Goshgarian – Latham & Watkins; Deborah Hinck – Latham & Watkins; Jennifer Howes – Latham & Watkins; Paul Jeffrey – Latham & Watkins; Saad Khanani – Latham & Watkins; Vanessa King – Latham & Watkins; Grace Lee – Latham & Watkins; Sam Lehman – Latham & Watkins; Eric Lim – Latham & Watkins; Heather Lui – Latham & Watkins; Ghaith Mahmood – Latham & Watkins; Madison Mapes – Latham & Watkins; Nicole Nour – Latham & Watkins; Natasha Phillips – Latham & Watkins; Greg Roussel – Latham & Watkins; Lucy Tucker – Latham & Watkins; Jack Vanderford – Latham & Watkins; Kiara Vaughn – Latham & Watkins; Jonathan West – Latham & Watkins; Wenqian Ye – Latham & Watkins; Trevor Yedoni – Latham & Watkins; Adele Zhang – Latham & Watkins;

Law Firms: Cooley LLP; Latham & Watkins;

Clients: Meta Platforms; Within;

Martina Bellini

Author: Martina Bellini