Merryfield’s Strategic, Promotional and Co-founder Relationship with Zooey Deschanel

Goodwin Procter LLP advised Merryfield on the deal.

Merryfield, a new app, loyalty program and trusted authority on better-for-you, purpose-led brands like Stonyfield Organic, ECOS, Orgain, Justin’s, Partake, Lundberg Family Farms, Primal Kitchen and more, announced that actress, musician, and entrepreneur, Zooey Deschanel, is joining the Merryfield team as a Co-Founder and Chief Creative Officer. Deschanel brings to the company a passion for helping to inform and educate people about food choices we make and the implications of those choices for both our personal health and the health of our planet. As Chief Creative Officer at Merryfield, Deschanel will have influence across all things creative, brand strategy, app product roadmap/experience, and community building among other areas.

With the Merryfield app, any time consumers shop at their favorite retailers and buy products from the growing list of participating member brands including Applegate, Califia Farms, Beyond Meat, Hello Bello, EO Products, Quinn, Country Archer or Bob’s Red Mill, they simply take a picture of their receipt via the app and earn points to be redeemed for gift cards from a wide variety of their favorite retailers like Target, Amazon, Sephora or Starbucks. Users can also connect their Merryfield account with some of the stores they shop at regularly to get rewards automatically for digital purchases.

The Goodwin team was led by John LeClaire (Picture), Bethany Withers, Rob Intile, Jr., Eric Weberman, Janet Andolina and Coleen Doyle.


Involved fees earner: Janet Andolina – Goodwin Procter; Rob Intile Jr – Goodwin Procter; John LeClaire – Goodwin Procter; Eric Weberman – Goodwin Procter; Bethany Withers – Goodwin Procter;

Law Firms: Goodwin Procter;

Clients: Merryfield;

Author: Martina Bellini