MediaMonks’ Merger With TOMORROW

Travers Smith LLP has advised S4 Capital plc on the merger of MediaMonks with TOMORROW. Deacons advised on the Hong Kong and PRC law aspects of the merger.

TOMORROW was founded in 2015 by Rogier Bikker and has since become one of China’s most exciting and awarded digital creative agencies. With a focus on creating integrated brand and social campaigns TOMORROW employs almost 50 people and counts Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull as clients. TOMORROW has been named the “Greater China Independent Agency of the year – Gold” in Campaign Asia’s Agency of the year awards for both 2020 and 2019. MediaMonks has also been named “Production Agency of the year in China” by Campaign Asia in 2019.

The merger expands MediaMonks’ existing capabilities and presence in China, the world’s second largest advertising market.

The Travers Smith team was led by Corporate Partners Aaron Stocks (Picture) and Tom Coulter, with support from Corporate Associate Michal Szperzynski.

Involved fees earner: Tom Coulter – Travers Smith; Aaron Stocks – Travers Smith; Michal Szperzynski – Travers Smith;

Law Firms: Travers Smith;

Clients: S4 Capital plc;