Fenwick & West represented Apprente, Inc. in the transaction.
McDonald’s Corporation executed the acquisition of Apprente, an early stage leader in voice-based, conversational technology.
Founded in 2017, in Mountain View, California, Apprente creates voice-based platforms for complex, multilingual, multi-accent and multi-item conversational ordering.
In McDonald’s restaurants, this technology is expected to allow for faster, simpler and more accurate order taking at the drive-thru with future potential to incorporate into mobile ordering and kiosks.
The Apprente team will be the founding member of a new, integrated, internal group within McDonald’s Global Technology team called McD Tech Labs.
McDonald’s is the world’s leading global foodservice retailer with over 38,000 locations in over 100 countries.
Fenwick represented Apprente with a team included partners Kris Withrow (Picture), Idan Nester and David Hayes and associates Chris Gorman, Marshall Mort, Shoshana Schoenfeld, Ora Grinberg, Hans Andersson, Jennifer Cho, Khiree Smith, Carson Jackson, Marianne Tassone and Ariel Gaknoki.??
Involved fees earner: Hans Andersson – Fenwick & West LLP; Jennifer Cho – Fenwick & West LLP; Ariel Gaknoki – Fenwick & West LLP; Christopher Gorman – Fenwick & West LLP; Ora Grinberg – Fenwick & West LLP; David Hayes – Fenwick & West LLP; Carson Jackson – Fenwick & West LLP; Marshall Mort – Fenwick & West LLP; Idan Nester – Fenwick & West LLP; Shoshana Schoenfeld – Fenwick & West LLP; Khiree Smith – Fenwick & West LLP; Marianne Tassone – Fenwick & West LLP; Kris Withrow – Fenwick & West LLP;
Law Firms: Fenwick & West LLP;