MAV Beauty Brands’s Acquisition Of The Mane Choice


Sheppard Mullin represented The Mane Choice in the acquisition.

Sheppard Mullin represented The Mane Choice, , a fast-growing brand serving the natural, textured haircare market, in its acquisition by MAV Beauty Brands, a high-growth global personal care company. Founded in 2013 by Courtney Adeleye, The Mane Choice’s broad portfolio includes more than 100 SKUs consisting of shampoos, conditioners, hair growth vitamins, and other innovative treatments.

The Sheppard Mullin team, led by partner Will Chuchawat (Picture), included partners Jeff Kaye, Allison Fulton, and Keith Gercken; attorney Robin Bennett; special counsel Verity Rees; associate Paris Rebeil; and attorney Shane Killeen.

Involved fees earner: Robin Bennett – Sheppard Mullin; Will Chuchawat – Sheppard Mullin; Keith Gercken – Sheppard Mullin; Jeffrey Kaye – Sheppard Mullin; Paris Rebeil – Sheppard Mullin;

Law Firms: Sheppard Mullin;

Clients: The Mane Choice;