Marketo acquisition of Bizible

Cooley advised Bizible on the deal

Marketo, Inc., the leading provider of engagement marketing software and solutions, has acquired Bizible, the top provider of marketing performance management software. The acquisition combines two best-in-class companies with complementary technologies and analytics, designed to supercharge marketing and allow organizations to seamlessly link revenue back to marketing investment. The announcement was made on stage in front of thousands of marketers at Marketing Nation Summit, Marketo’s annual conference.

One of the top demands from chief marketing officers is for better attribution to help them spend budgets more effectively. The combination of Marketo and Bizible offers sophisticated attribution with the broadest and most powerful marketing automation platform in the world. Marketers will be able to have a greater understanding of full funnel analytics, from campaign planning through to execution and revenue, enabling teams to more intelligently spend their budgets and only invest in things that offer them the greatest marketing returns.

In addition to connecting through the Marketo Engagement Platform™, Bizible customers will also have access to new technology through the large and growing list of partners in the LaunchPoint® partner ecosystem and the vast community that is the Marketing Nation. Organizations who use marketing automation providers other than Marketo will continue to have access to the full range of Bizible solutions.

Bizible’s three co-founders, Bird, Andy Turman, and Peter Thompson, and the Bizible team will join the Marketo team continuing to work out of the Bizible office in Seattle, which will become a satellite for Marketo.

Cooley advised Bizible with a team including John Robertson (Picture), Eric Schwartzman, David Silverman, Eric Hoyt, Brian Woodard, Joshua Friedman, Renee Deming, Todd Gluth, Jonathan Rivinus and Bryan Berman.

Involved fees earner: John Robertson – Cooley LLP; Eric Schwartzman – Cooley LLP; David Silverman – Cooley LLP; Eric Hoyt – Cooley LLP; Brian Woodard – Cooley LLP; Joshua Friedman – Cooley LLP; Renee Deming – Cooley LLP; Todd Gluth – Cooley LLP; Jonathan Rivinus – Cooley LLP; Bryan Berman – Cooley LLP;

Law Firms: Cooley LLP;

Clients: Bizible Inc.;

Author: Ambrogio Visconti