Mapp Digital US, LLC’s Acquisition of Webtrekk


Heuking Kühn Lüer Wojtek, Gianni, Origoni, Grippo, Cappelli & Partners, Garrigues and Clifford Chance advised on the deal

Mapp Digital US, LLC, one of the largest private marketing technology companies, executed the acquisition of Webtrekk, the German market leader of marketing analytics and customer intelligence.

The seller is DPE Deutsche Private Equity and other co-investors. Closing of the transaction is expected to occur in the second quarter of 2019. The transaction is subject to clearance by the competent antitrust authorities.

Mapp provides digital marketing solutions that combine customer acquisition and engagement into one simple platform, with built-in, cross-channel capabilities. Mapp is headquartered in San Diego with global offices in eight countries and is a portfolio company of Marlin Equity Partners, a global investment firm with over $6.7 billion of capital under management.

Webtrekk is one of the market-leading premium customer analytics platforms in Europe. Webtrekk supports companies in understanding and analyzing the behavior of their website and app users across all devices and applying it specifically to marketing measures. Webtrekk is trusted by more than 400 customers including FlixBus, Porsche Holding, ING, and MyToys.

Heuking Kühn Lüer Wojtek advised Mapp Digital US and Marlin Equity Partners with Marc Scheunemann (Picture), Christian Appelbaum, Marcel Greubel, Boris Dürr (M&A), Beatrice Stange, Michael Vetter (Antitrust), Christoph Hexel (HR), Philip Kempermann, Astrid Luedtke, Michael Kuska, Marcel Maybaum, Alexa Finke (IP/IT), Lutz Martin Keppeler, Maike Katharina Hinz (Data Protection), Tilman Spancken (Real Estate) and Sen Gao (China Desk).

In Italy, Gianni, Origoni, Grippo, Cappelli & Partners advised Mapp Digital US with Gabriella Covino and Cristina Capitanio.

In Spain, Garrigues advised Mapp Digital US and Marlin Equity Partners with Rocío Belda and Eloy Castaner.

Clifford Chance advised Deutsche Private Equity on the transaction. The team comprised partner Nicole Englisch, associates Laura Treublein and Sebastian Lahner (all Corporate, Munich), partner Frederik Mühl (Corporate/Private Equity, Frankfurt), partner Marc Besen and counsel Dimitri Slobodenjuk (both Antitrust, Düsseldorf) as well as partner Claudia Milbradt and associate Nicolas Hohn-Hein (both IP, Düsseldorf).

Involved fees earner: Marc Besen – Clifford Chance; Nicole Englisch – Clifford Chance; Nicolas Hohn-Hein – Clifford Chance; Sebastian Lahner – Clifford Chance; Claudia Milbradt – Clifford Chance; Frederik Mühl – Clifford Chance; Dimitri Slobodenjuk – Clifford Chance; Laura Treublein – Clifford Chance; Rocío Belda de Mergelina – Garrigues; Eloy Castaner – Garrigues; Cristina Capitanio – Gianni Origoni Grippo Cappelli & Partners; Gabriella Covino – Gianni Origoni Grippo Cappelli & Partners; Christian Appelbaum – Heuking Kühn Lüer Wojtek; Boris Dürr – Heuking Kühn Lüer Wojtek; Alexa Finke – Heuking Kühn Lüer Wojtek; Sen Gao – Heuking Kühn Lüer Wojtek; Marcel Greubel – Heuking Kühn Lüer Wojtek; Christoph Hexel – Heuking Kühn Lüer Wojtek; Maike Katharina Hinz – Heuking Kühn Lüer Wojtek; Philip Kempermann – Heuking Kühn Lüer Wojtek; Lutz Martin Keppeler – Heuking Kühn Lüer Wojtek; Michael Kuska – Heuking Kühn Lüer Wojtek; Astrid Luedtke – Heuking Kühn Lüer Wojtek; Marcel Maybaum – Heuking Kühn Lüer Wojtek; Marc Scheunemann – Heuking Kühn Lüer Wojtek; Tilman Spancken – Heuking Kühn Lüer Wojtek; Beatrice Stange – Heuking Kühn Lüer Wojtek; Michael Vetter – Heuking Kühn Lüer Wojtek;

Law Firms: Clifford Chance; Garrigues; Gianni Origoni Grippo Cappelli & Partners; Heuking Kühn Lüer Wojtek;

Clients: Deutsche Private Equity Dpe; Mapp Digital US; Marlin Equity Partners;