Magazine Luiza (Magalu)’s Acquisition of SmartHint Tecnologia

Machado Meyer advised Magazine Luiza (Magalu) on the transaction and Graboski Advogados advised SmartHint Tecnologia Ltda. and the selling shareholders

Magazine Luiza executed the acquisition of SmartHint Tecnologia, a company specialized in smart search and purchase recommendation for e-commerce.

Using tools in the SaaS model (Software as a Service), SmartHint develops technology to optimize the online shopping experience that helps customer searches – the company’s services generated R $ 620 million in sales in 2020.

Machado Meyer advised Magazine Luiza S.A. with Ivandro Maciel Sanchez Junior (Picture), Rodrigo Seizo Takano,  Andrea Melo Fialho, Gabriel Leao Vazami, Gustavo Giordano Tudisco, Julia Akerman Shinohara, Luanna Rodrigues Peporini and Murilo Caldeira Germiniani.

Graboski Advogados advised SmartHint Tecnologia Ltda. and the selling shareholders

Involved fees earner: Julia Akerman Shinohara – Machado Meyer Advogados; Murilo Caldeira Germiniani – Machado Meyer Advogados; Andrea Melo Fialho – Machado Meyer Advogados; Luanna Peporini – Machado Meyer Advogados; Ivandro Maciel Sanchez Junior – Machado Meyer Advogados; Rodrigo Seizo Takano – Machado Meyer Advogados; Gabriel Vazami – Machado Meyer Advogados;

Law Firms: Machado Meyer Advogados;

Clients: Magazine Luiza SA;

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