Livraria Cultura group’s Acquisition of Fnac Brazil


Souza, Cescon, Barrieu & Flesch and Veirano advised on the deal

Fnac Darty has announced the signature of an agreement for the sale of its subsidiary Fnac Brazil to the Livraria Cultura group.

Operating in Brazil since 1999, with a network of 12 Fnac stores and a website, Fnac Darty launched at the end of 2016 a process to identify a partner, in order for Fnac Brazil to reach a critical size.

Livraria Cultura is a longstanding player in the retailing of editorial products in Brazil, with a network of 18 stores and a well-known e-commerce offering. Livraria Cultura offers a promising industrial project for Fnac Brazil and will rely on Fnac brand awareness and the expertise of its teams to continue to implement its development strategy. This merger between two groups sharing similar cultures and committed to cultural promotion in Brazil will create value and synergies. It will allow the Livraria Cultura Group to diversify its business, through the contribution of Fnac’s technical products.

In order to give the new entity all the resources it needs to position itself amongst the leaders in its market, Fnac Darty will license the Fnac brand and will carry out a recapitalization.

Souza, Cescon, Barrieu & Flesch advised 3H Participações Ltda. with Ronald Herscovici (Picture) and Julio Queiroz.

Veirano Advogados advised Fnac Darty Participation et Services S.A. with Lior Pinsky, Diego Lecuona, Edoardo Mattevi and Isabela Xavier.

Involved fees earner: Ronald Herscovici – Souza, Cescon, Barrieu e Flesch; Julio Antonio Nunes Queiroz – Souza, Cescon, Barrieu e Flesch; Lior Pinsky – Veirano Advogados; Diego Maia Lecuona – Veirano Advogados; Edoardo Mattevi – Veirano Advogados;

Law Firms: Souza, Cescon, Barrieu e Flesch; Veirano Advogados;

Clients: Fnac Darty; Livraria Cultura S.A.;

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Author: Ambrogio Visconti.