Taylor Wessing advised Limelight Platform on the deal.
Limelight Platform acquired SaaS-based spatial analytics technology provider Meshh, from CSM Sport and Entertainment Holdings Limited.
Limelight Platform is a Canadian SaaS platform that helps global brands deliver memorable consumer experiences and measure the impact of their experiential marketing.
This acquisition will expand its offering in experiential space. A powerful complement to Limelight’s active first-party data analysis, Meshh’s spatial intelligence software provides the opportunity to understand vast pools of passive and anonymous data. The result is an industry-first marriage of best-in-class technologies that provides clients with a holistic view of event engagement and environment data through one intuitive platform, and one vendor.
The Taylor Wessing’s team was led by Corporate Partner Philip Shepherd (Picture) and Senior Counsel Matthew Harrison. Additional advice was provided by Partner Graham Samuel-Gibbon and Associate Marina Constanti from the Tax team.
Law Firms: Taylor Wessing;
Clients: Limelight Platform;