Legacy Acquisition Corporation’s Acquisition of Blue Impact


DLA Piper represented Legacy Acquisition Corporation in its acquisition of all of the issued and outstanding shares of a subsidiary of Blue Focus Intelligent Communications Group.

At closing, the subsidiary will hold the Blue Impact group, a digital-first global advertising and marketing services group. Headquartered in Mountain View, California, the Blue Impact business portfolio of assets consists of leading digital, media, social, creative and data analytic advertising and marketing assets and agencies that serve both global blue chip and digital-disruptor clients. The Blue Impact business has operations in the United States, Canada, China and Europe.

Following the transaction, Legacy plans to change its name to Blue Impact Inc. and is expected to continue to trade on the New York Stock Exchange.

The DLA Piper team was led by partner Gerry Williams (Picture) and included partners Penny Minna (Baltimore) and Sam Snider (Atlanta); attorneysAngela Vadala and Amber Charania (both of Atlanta); and associates Forrest Neal and Alvin Johnson (both of Atlanta).

Involved fees earner: Amber Charania – DLA Piper; Alvin Johnson – DLA Piper; Penny Minna – DLA Piper; Forrest Neal – DLA Piper; Sam Snider – DLA Piper; Angela Vadala – DLA Piper; Gerry Williams – DLA Piper;

Law Firms: DLA Piper;

Clients: Legacy Acquisition Corporation ;

Author: Ambrogio Visconti