Launchmetrics’ Acquisition of PARKLU

Harneys, on instructions from US firm Belcher, Smolen & Van Loo LLP., assisted with the pre-sale reorganisation of the Chinese influencer analytics firm PARKLU, which has since been acquired by Launchmetrics, a technology and data analytics provider for the fashion, luxury and beauty industries in China.

The acquisition gives Launchmetrics access to PARKLU’s analytics. PARKLU’s ownership structure previously included a BVI company, and the Harneys team assisted with the reorganisation of its capital structure and then its cross-border merger into a Delaware entity.

The acquisition of Parklu will give Launchmetrics access to an extensive amount of China-focused analytics that will enhance its brand Intelligence solution and integrate 100K+ Chinese KOLs into their existing network. In addition, it will also allow Launchmetrics to operate directly in China — ultimately, introducing international brands to Parklu’s combined reach of more than 900 million consumers. Given the growing importance of China in the industry’s recovery and influencers being a powerful voice in the customer journey, the acquisition thus represents a significant inroad to the market.

PARKLU is the premier influencer analytics platform in China. Like Launchmetrics, PARKLU is specialized in the FLB industry and covers more than 100,000 influencers ?— known locally as Key Opinion Leaders (KOLs) ?— across all of China’s major social media platforms including the likes of WeChat, Douyin (TikTok), Weibo, RED, Bilibili, and others.

Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape.

The Harneys team was led by Partner George Weston (Picture) with support from Associate Odane Lennon.

Involved fees earner: Odane Lennon – Harneys; George Weston – Harneys;

Law Firms: Harneys;

Clients: PARKLU;

Author: Ambrogio Visconti.