L Catterton Asia’s combination of the Newly Acquired MAAJI With Its Portfolio Company SEAFOLLY

Clayton Utz, Brigard & Urrutia, Sullivan & Cromwell and Gómez-Pinzón Zuleta have advised on the deal

L Catterton Asia, the Asian arm of the world’s largest consumer-focused private equity firm L Catterton, which was formed in 2016 through the partnership of Catterton, LVMH and Groupe Arnault, is pleased to announce the creation of the leading global swimwear and beach lifestyle platform. This unique house of brands is formed through a combination of existing portfolio company SEAFOLLY, the number one swimwear brand in Australia with MAAJI, the leading Colombian beachwear brand. L Catterton Asia will be the controlling shareholder of the combined business, with the founders of both businesses continuing as minority shareholders. This industry-defining move is the first step in the aggregation of the fragmented swimwear/beach wear industry, made possible in large part by leveraging the global footprint of the L Catterton platform.

SEAFOLLY is one of the world’s most recognized swimwear and beach lifestyle brands, known for its innovation and fit, with a unique history drawing inspiration from the spirit of the “Australian Summer”. Founded in 1975 by Peter & Yvonne Halas, the brand was led by Anthony Halas since 1998 when he became CEO, and since, has gradually built the business across several international markets in Europe, North America and Asia. In December 2014, L Catterton Asia acquired a controlling interest in SEAFOLLY. Following the investment, the company has continued to grow both domestically and internationally. Today SEAFOLLY is sold in 41 countries, through leading retailers and major online sites, in 32 SEAFOLLY stores (22 in Australia, 6 in the U.S. and 4 in Singapore) and through its own Direct to Consumer e-commerce.

MAAJI has been dedicated to the design and marketing of whimsical and innovative beachwear since 2002. Influenced by their Colombian heritage, the family’s entrepreneurial spirit and commitment to contributing to the sustainable development of the country, Manuela and Amalia Sierra, co-founders and sisters, began pursuing their dream of creating a brand that would enchant the world with its unique inventiveness. The Colombian beachwear leader, with presence in more than 54 countries, has 12 stand-alone stores across the Americas, as well as numerous partners such as Nordstrom, Revolve, Amazon, Zappos, Neiman Marcus, Anthropologie and Bloomingdales.

Brigard & Urrutia has advised L Catterton with Darío Laguado (Picture), Jeison Larrota, Marc Schlagenhoff and Catalina Manga.

Gómez-Pinzón Zuleta has advised Maaji with Pablo Rabelly (Picture), María Fernanda Restrepo, Adriana Moreno, Nicolás Potdevin, Nicolás Mazuera and Laura Ospina.

Sullivan & Cromwell has advised Maaji with Sergio J. Galvis, Christopher L. Mann, Ben Perry, Werner F. Ahlers, Ronald E. Creamer Jr., Juan Rodríguez, Edward G.R. Bennett, Jr., Virginia H. Cueva, Slki Hong and Carolina Secondo.

Involved fees earner: Darío Laguado Giraldo – Brigard & Urrutia; Jeison Larrota Acevedo – Brigard & Urrutia; Catalina Manga Congote – Brigard & Urrutia; Pablo Rabelly Mendoza – Gómez-Pinzón Zuleta Abogados; María Fernanda Restrepo Centeno – Gómez-Pinzón Zuleta Abogados; Adriana Moreno Marquéz – Gómez-Pinzón Zuleta Abogados; Nicolás Mazuera Cortéz – Gómez-Pinzón Zuleta Abogados; Laura Ospina Robledo – Gómez-Pinzón Zuleta Abogados; Nicolás Potdevin Stein – Gómez-Pinzón Zuleta Abogados; Sergio Galvis – Sullivan & Cromwell; Christopher Mann – Sullivan & Cromwell; Ben Perry – Sullivan & Cromwell; Werner Ahlers – Sullivan & Cromwell; Edward Bennett Jr. – Sullivan & Cromwell; Virginia Cueva – Sullivan & Cromwell; Juan Rodriguez – Sullivan & Cromwell; Ronald Creamer – Sullivan & Cromwell; Slki Hong – Sullivan & Cromwell;

Law Firms: Brigard & Urrutia; Gómez-Pinzón Zuleta Abogados; Sullivan & Cromwell;

Clients: L Catterton; Maaji;


Author: Ambrogio Visconti.