KKR’s investment in Cue & Co.

Paul, Weiss represented KKR in its investment in and launch of Cue & Co., a one-stop digital marketing company primarily aimed at the Chinese market.

KKR announced the launch of Cue & Co., the first one-stop digital marketing company for the Chinese market.

KKR’s investment will bring together four highly complementary industry leaders – Qi-xin, AnG, WIN, and Wina Tech – to create a multi-brand company with wide-ranging capabilities.

Through this partnership, each company will be better positioned to serve new and existing clients with increased benefits of scale, greater technological resources, and new and integrated capabilities that will be developed over time. While retaining their unique brands, the four firms will immediately begin collaborating to offer a full range of digital marketing solutions to their clients, which includes leading consumer brands, financial institutions, gaming companies and internet service providers.

Increasing online accessibility and consumption growth in China is changing how businesses interact with consumers. These trends have driven the marketing industry towards more interactive, visual, data-driven content and performance-based advertising, however, China’s fragmented digital marketing industry still lags behind the country’s rapid digital growth and transformation in consumer habits. By gathering data across its services, the Company will measure the performance of campaigns and provide actionable insights and solutions to clients.

Paul, Weiss represented KKR with a team including Judie Ng Shortell (Picture) and Jack Lange.

Involved fees earner: Judie Ng Shortell – Paul Weiss Rifkind Wharton & Garrison; John Lange – Paul Weiss Rifkind Wharton & Garrison;

Law Firms: Paul Weiss Rifkind Wharton & Garrison;

Clients: KKR;

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Author: Michael Patrini