Kibo Software’s Acquisition of Certona

Vinson & Elkins advised Kibo Software, Inc. on the deal

-Kibo, a leader in cloud commerce, and Certona, the leading real-time omnichannel personalization solution and pioneer of AI-driven experience individualization, today announced they are joining forces. The combination brings together Kibo’s robust cloud commerce platform, comprised of both eCommerce and order management solutions, and Certona’s best-in-class personalization platform.

As the market becomes more dynamic and competitive, retailers need individualized ways to build loyalty, drive sales, and streamline their business. The combined company represents a milestone for the future of digital commerce – putting personalization of the customer journey front and center for retailers while also providing flexible, innovative cloud-based commerce solutions. Certona will offer Kibo clients more options for their personalization needs while also leveraging Certona’s immense experience and expertise. Certona clients will continue to enjoy the service and support that they have come to expect while also having unique access to Kibo’s suite of cloud commerce solutions — all while benefitting from the advantages of utilizing a single provider.

More than 400 retailers and branded manufacturers rely on Kibo to deliver connected consumer experiences across mobile devices and retail touchpoints. Kibo’s cloud commerce platform includes eCommerce, distributed order management, and mobile point-of-commerce solutions delivered via a modern, cloud-based infrastructure. The Kibo platform scales as clients grow their business while maintaining a low cost of ownership and faster time to market than other solutions.

Vinson & Elkins advised Kibo Software, Inc. with a team led by partner Milam Newby (Picture) with assistance from senior associate Michael Gibson and associates Luke Thomas, Ann Stehling and Vaughn Miller. Also advising were partner Shane Tucker and counsel Dario Mendoza; partner Sean Becker and counsel Martin Luff; partner Devika Kornbacher and associate Ben Cukerbaum; partner Jason McIntosh and associate Allyson Seger; and counsel Sarah Mitchell and senior associate George Padis.

Involved fees earner: Sean Becker – Vinson & Elkins LLP; Benjamin Cukerbaum – Vinson & Elkins LLP; Milam Foster Newby – Vinson & Elkins LLP; Michael Gibson – Vinson & Elkins LLP; Devika Kornbacher – Vinson & Elkins LLP; Martin Luff – Vinson & Elkins LLP; Jason McIntosh – Vinson & Elkins LLP; Dario Mendoza – Vinson & Elkins LLP; Vaughn Miller – Vinson & Elkins LLP; Sarah Mitchell – Vinson & Elkins LLP; George Padis – Vinson & Elkins LLP; Allyson Seger – Vinson & Elkins LLP; Ann Elise Stehling – Vinson & Elkins LLP; Luke Thomas – Vinson & Elkins LLP; Shane Tucker – Vinson & Elkins LLP;

Law Firms: Vinson & Elkins LLP;

Clients: Kibo Software, Inc. ;


Author: Ambrogio Visconti