Keystone Academic Solutions’ Merger With Educations Media Group

Lindahl advised Keystone Academic Solutions.

Both Norway-based Keystone Academic Solutions (Keystone) and Sweden-based Educations Media Group (EMG) are leaders in the global market for higher education marketing and student recruitment, with strong customer bases across the UK, Europe, the US, and the Nordics.

The merged company – Keystone Education Group (KEG) – serves a customer base of more than 5,500 higher education providers, combining Keystone´s strong market presence globally and its leading domestic market position in the UK with EMG’s leading domestic market position in the Nordics. KEG will become the leading global online resource for prospective higher education students, with annual unique student user traffic exceeding 110 million.

Keystone is trusted by more than 70 million unique prospective students every year to help them make one of the most important decisions of their lifetimes, namely, which higher ed program to attend. In turn, Keystone helps over 5000 higher ed institutions reach and communicate with prospective students in more than 190 countries via its more than 420 websites covering 33 languages and eight core higher education verticals – Master’s, Bachelor’s, PhD, Online, Healthcare, MBA, Law and Academic Courses. Headquartered in Oslo, Norway and backed by Viking Venture, a leading Nordic venture firm, Keystone has an international staff of more than 170 employees.

Founded in 2001 and with 20 years of consecutive profitable growth, EMG has pioneered 40 local brands spanning the entire education spectrum and works with over 6000 education providers in 40 different countries across the world. EMG helps 40 million unique prospective students across their sites every year find the right education for their need. Their platform accelerates the growth of educational institutions by providing a one-stop-shop for promoting any type of course or degree programme, using targeted marketing to find the right students. EMG reaches out to students worldwide through its leading online marketing services, comprehensive media partners, higher education recruitment agent, and state of the art virtual events platform. EMG has 180 employees working out of the global head office in Stockholm, and local offices in Copenhagen, Helsinki, Mannheim and Oslo.

Lindahl’s team consisted mainly of Moritz Veller (Picture), Nicklas Bexelius, Joakim Lundin, Ottilia Boström, Fredrik Gillgren and Lisa Liljekvist.

Involved fees earner: Ottilia Boström – Lindahl; Nicklas Bexelius – Lindahl; Fredrik Gillgren – Lindahl; Lisa Liljekvist – Lindahl; Joakim Lundin – Lindahl; Moritz Veller – Lindahl;

Law Firms: Lindahl;

Clients: Keystone Academic Solutions;

Author: Federica Tiefenthaler