Jollyroom v. Lekmer


Setterwalls successfully represented Jollyroom in another dispute over unfair marketing.

Jollyroom, the Nordic region’s largest e-retailer in children’s and baby products, partecipated in a dispute over unfair marketing against the main competitor Lekmer.

Jollyroom brought an action regarding prohibitory injunction under penalty of a fine for a great number of marketing claims used by Lekmer, all of which made Lekmers’s prices and offers appear more favorable than they really were. After nearly two years of litigation, the Patent and Market Court issued judgement on November 6, 2020. Jollyroom’s case was upheld on all counts in all significant parts, and Lekmer was prohibited under penalty of a fine of 1,5 MSEK for using the marketing claims.

Lekmer is a leading online retailer for toys and children’s accessories in Scandinavia. Lekmer is currently active on the Swedish, Norwegian, Danish and Finnish markets. Lekmer always aims to provide high availability, quick deliveries, good service as well as safe and secure popular toys, children’s clothing and room décor, parlour games and child- and baby clothing – all at the right price.

Setterwalls team included Fredrik Roos (Picture), Johan Karlbom, Anna Hildingsson, Astrid Svensson, Hanna Sonning and Linnéa Karlsson.

Involved fees earner: Anna Hildingsson – Setterwalls; Johan Karlbom – Setterwalls; Linnéa Karlsson – Setterwalls; Fredrik Roos – Setterwalls; Hanna Sonning – Setterwalls; Astrid Svensson – Setterwalls;

Law Firms: Setterwalls;

Clients: Jollyroom ;

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