Jollyroom v. Baby V.

Setterwalls successfully represented Jollyroom in the dispute.

The Patent and Market Court approved Jollyroom’s claim regarding an injunction under penalty of a fine for unfair marketing against Baby V.

Jollyroom, the Nordic region’s largest e-retailer in children’s and baby products, has been involved in  dispute over unfair marketing against one of Jollyrooms competitors, Baby V. Jollyroom brought an action regarding prohibitory injunction under penalty of a fine for a great number of marketing measures taken by Baby V, all of which made Baby V’s prices and offers appear more favorable than what they really were.

Jollyroom’s case was upheld on all counts, and Baby V was prohibited under penalty of a fine of 250,000 SEK in regards to each marketing measure. The judgement was issued on June 11 2021.

The Setterwalls team included Fredrik Roos (Picture), Anna Hildingsson, Hanna Sonning.

Involved fees earner: Anna Hildingsson – Setterwalls; Fredrik Roos – Setterwalls; Hanna Sonning – Setterwalls;

Law Firms: Setterwalls;

Clients: Jollyroom ;

Author: Federica Tiefenthaler