JCDecaux wins the street furniture contract of Guayaquil, Ecuador


Pérez Bustamante & Ponce advised JCDecaux Ameriques Holdings S.A. on the transaction

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces it has won, following a competitive tender, the 15-year street furniture contract of Guayaquil (population: 2.7 million), Ecuador’s business capital and main harbour city.

This exclusive contract covers the design, conception, installation, management, maintenance and advertising operation of 126 advertising bus shelters, 131 bus stops and 131 CIPs that will equip the first two dedicated bus lanes.

JCDecaux has developed a line of modern and elegant bus shelters in three sizes to adapt to various sidewalk widths. The furniture has been designed in response to Guayaquil’s unique climate constraints, including intense heat and heavy rainfall, and will be Wi-Fi-equipped. In accordance with JCDecaux’s business model, all furniture and services will be funded by the 514 2m² back-lit panels bus shelters and CIPs.

JCDecaux also has first preference to obtain the ad concessions of bus shelters for the next nine dedicated bus lanes that are currently under construction and expected to be brought into service in the next few months. These bus lanes will ultimately provide advertisers with high-impact coverage of the city.

Pérez Bustamante & Ponce advised JCDecaux Ameriques Holdings S.A. with a team including Sandra Reed (Picture), Nicolás Maldonado, Miguel González and Estefanía López.

Involved fees earner: Sandra Reed Serrano – Pérez Bustamante & Ponce; Estefanía López-Verdú – Pérez Bustamante & Ponce; Nicolás Maldonado Zambrano – Pérez Bustamante & Ponce; Miguel Mariano González Ramírez – Pérez Bustamante & Ponce;

Law Firms: Pérez Bustamante & Ponce;

Clients: JCDecaux;

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Author: Ambrogio Visconti.