Interbrand’s Concept and Visual Identity for Brand El Salvador


Consortium Legal has advised Interbrand Corporation

The global brand consultancy has conducted a comprehensive program including an extensive diagnosis, strategy, and the creation of a completely new visual identity set to inspire its citizens and put El Salvador on the map as one of the new destinations and growing global economies.

The world’s leading consultancy specialized in the creation and management of brands, with expertise in developing country brands for the five continents, including Chile, Australia, Holland, South Korea, Johannesburg and the brand region for the 2014 Sochi Olympics, joined the process after winning the “International Public Contest for the design of the strategy of the Country Brand of El Salvador” hosted by the Government of the Republic of El Salvador, PROESA (Organismo Promotor de Exportaciones e Inversiones de El Salvador) and FANTEL (Privatización de la Administración Nacional de Telecomunicaciones). Based on a thorough analysis previously conducted by the Government of El Salvador together with other sectors of Salvadorian society, and a further extensive study conducted by Interbrand, the consultancy identified the main opportunities that help to differentiate the country in terms of investment, promotion and tourism.

Consortium Legal has advised Interbrand Corporation with a team including Diego Martín (Picture), Rita Vega and Ligia Menéndez.

Involved fees earner: Diego Martin Menjivar – Consortium – Legal; Rita Vega – Consortium – Legal; Ligia Menendez – Consortium – Legal;

Law Firms: Consortium – Legal;

Clients: Interbrand;

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Author: Ambrogio Visconti.