Inter IKEA Group’s Investment In nyris GmbH


Bird & Bird LLP advised Inter IKEA Group on a minority investment in nyris GmbH.

As well as the founders Dr. Anna Lukasson-Herzig and Markus Lukasson, the shareholders of nyris include the venture capital company eCapital as well as Axel Springer.

The nyris technology offers a unique solution for image and object recognition based on several artificial intelligence frameworks. This unique concept leads to very accurate results, which are shown in less than one second regarding 1D (codes), 2D (print2web) and 3D (real products). The solution is offered as software-as-a-service for customers from trade and industry and is already running in the IKEA Place App. The technology not only improves the visual discovery of furnishings for customers, but also ensures more accurate and faster inventory management in warehouses and more efficient quality control processes.

IKEA was advised by the following Bird & Bird lawyers: Lead partner Alfred Herda (Picture) and associate Jan Medele. They were supported by partner Dr Stefanie Orttmann, LL.M. and associate Daniel Klare, LL.M. all corporate/ M&A, partner Dr Catharina Klumpp, LL.M. and associate Friederike Hundsteger, both employment, partner Lennart Schüssler commercial/IT/data protection, counsel Lea Mackert, LL.M., commercial/IT, all Düsseldorf, counsel Dr Miriam Ballhausen, IT, Hamburg, associate Baki Alacayir, data protection, associate Julia Präger, trademark, both Düsseldorf, counsel Elie Kaufmann, LL.M. and associate Markus Stelzig, both real estate, Frankfurt.

Involved fees earner: Miriam Ballhausen – Bird & Bird; Alfred Herda – Bird & Bird; Friederike Hundsteger – Bird & Bird; Elie Kaufmann – Bird & Bird; Daniel Klare – Bird & Bird; Catharina Klumpp – Bird & Bird; Lea Mackert – Bird & Bird; Jan Medele – Bird & Bird; Stefanie Orttmann – Bird & Bird; Julia Präger – Bird & Bird; Lennart Schüssler – Bird & Bird; Markus Stelzig – Bird & Bird;

Law Firms: Bird & Bird;

Clients: IKEA AB ;

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