inRiver’s Acquisition of Detail Merchandising Online


Setterwalls has assisted inRiver AB on the deal.

inRiver, the solution that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint, announced the acquisition of Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels. The acquisition helps power the only digital-first PIM™ solution that drives faster time-to-market and better buying experiences by leveraging the insights needed to optimize content performance and remedy channels or products that are underperforming in real-time.

inRiver helps organizations sell more products online via better product information. Its product information management (PIM) solution enables better customer experiences for branded manufacturers, industrial manufacturers, and retailers to sell their products and solutions across any channel or marketplace quickly and easily. inRiver helps businesses increase revenues, customer satisfaction, and brand equity for over 1,500 brands and 500 customers globally. Headquartered in Malmö, Sweden, inRiver has offices in Chicago and Amsterdam.

Detail Online delivers an AI-powered analytics solution to help brands monitor product information across multiple online channels.

The Setterwalls team included Ola Grahn (Picture), Alex Källberg, Gustav Johansson, Marc Tullgren, Filip Eriksson, Maria Bergström.

Involved fees earner: Maria Bergström – Setterwalls; Filip Eriksson – Setterwalls; Ola Grahn – Setterwalls; Gustav Johansson – Setterwalls; Alex Källberg – Setterwalls; Marc Tullgren – Setterwalls;

Law Firms: Setterwalls;

Clients: inRiver;