Holland & Hart LLP advised Infomedia Ltd on the deal.
Infomedia Ltd announced its $45 million acquisition of SimplePart, LLC. Infomedia is an Australian-based SaaS platform provider of parts, service, and data insights solutions to the global automotive industry. SimplePart designs, implements, and manages consumer-facing e-commerce programs in the US and Canada for many of the world’s top automakers.
By adding e-commerce to its core global offering, the strategic acquisition allows Infomedia to further penetrate the automaker parts ecosystem and transforms its presence in the Americas. Under the terms of the agreement, Infomedia acquired 100% of SimplePart for a purchase price comprising upfront consideration of USD $24.5 million, plus an earn-out of up to USD $20.5 million which will be calculated based on SimplePart’s EBIT over three years.
The Holland & Hart transaction team was led by corporate attorneys Amos Barclay (Picture), Nate Davis, and Byron Crowe, with assistance from Will Vlautin, Sarah Ritchey Haradon, David Glynn, Tracy Gray, Hao Wang, Benjamin Gibbons, and Mark Wiletsky.
Involved fees earner: Amos Barclay – Holland & Hart LLP; Byron Crowe – Holland & Hart LLP; Nate Davis – Holland & Hart LLP; Benjamin Gibbons – Holland & Hart LLP; David Glynn – Holland & Hart LLP; Tracy Gray – Holland & Hart LLP; Sarah Ritchey Haradon – Holland & Hart LLP; William Vlautin – Holland & Hart LLP; Hao Wang – Holland & Hart LLP; Mark Wiletsky – Holland & Hart LLP;
Law Firms: Holland & Hart LLP;
Clients: Infomedia Ltd;