Impact Group’s Acquisition of Impact Sales & Associates, Ritt-Beyer & Weir (RBW) and WJ Pence


Paul, Weiss represented leading sales and marketing agency Impact Group, a portfolio company of CI Capital, in its acquisition of three independent food brokerage companies in Minnesota and Wisconsin.

Impact Group, a leading sales and marketing agency that provides innovative services to more than 700 consumer packaged goods (CPG) brands, has acquired three independent food brokerage companies in Minnesota and Wisconsin: Impact Sales & Associates, Ritt-Beyer & Weir (RBW), and WJ Pence. As well-respected food brokers, Impact Sales & Associates, RBW, and WJ Pence reinforce Impact Group’s coverage in key markets, and in the Midwest, in particular. In addition to expanded coverage in conventional grocery and the natural channel, these additions increase Impact Group’s Midwest exposure to both convenience and mass retail, including Target stores.

Impact Group has previously worked closely with all three brokers being acquired. Two of the three – Impact Sales & Associates and RBW – worked in partnership with Mueller Yurgae Associates (MYA), a locally-focused Midwest agency that will remain an independent business from Impact Group. Impact Group and MYA are forming a closely-aligned strategic partnership to continue to serve clients and customers in the Midwest.

With the acquisitions, Impact Group adds approximately 125 professionals from Impact Sales & Associates, RBW, and WJ Pence to its staff.

The Paul, Weiss team included corporate partners Ted Ackerman (Picture), Carl Reisner and Eric Goodison; real estate partner Peter Fisch; tax partner Scott Sontag; intellectual property partner Claudine Meredith-Goujon; and employee benefits counsel Reuven Falik.

Involved fees earner: Edward Ackerman – Paul Weiss Rifkind Wharton & Garrison; Carl Reisner – Paul Weiss Rifkind Wharton & Garrison; Eric Goodison – Paul Weiss Rifkind Wharton & Garrison; Peter Fisch – Paul Weiss Rifkind Wharton & Garrison; Scott Sontag – Paul Weiss Rifkind Wharton & Garrison; Claudine Meredith-Goujon – Paul Weiss Rifkind Wharton & Garrison; Reuven Falik – Paul Weiss Rifkind Wharton & Garrison;

Law Firms: Paul Weiss Rifkind Wharton & Garrison;

Clients: Impact Group;

Author: Ambrogio Visconti