Huntsworth plc’s $72 Million Acquisition of Giant Creative Strategy LLC


Davis & Gilbert LLP served as exclusive legal advisor to Huntsworth. Petsky Prunier Securities LLC served as exclusive financial advisor to Giant and Kirkland & Ellis LLP served as exclusive legal advisor to Giant

Huntsworth plc, the healthcare and communications group, today announces the acquisition of approximately 90.2% of the membership interests of Giant Creative Holdings, LLC, a limited liability company and parent of Giant Creative Strategy LLC (“Giant”) from Shamrock Capital Growth Fund III L.P. and its affiliates and Giant’s former and existing management, for a cash consideration of $72.2m funded from existing debt facilities.

Giant, based in San Francisco, is one of the largest independent healthcare marketing agencies based on the US west coast. It provides a full service, multichannel offering to its clients in the biopharmaceutical, medical device and diagnostics companies, through its circa 150 staff and derives circa 70% of its revenue from marketing to healthcare professionals (‘HCPs’), a key growth area for Huntsworth. When combined with our existing Healthcare marketing agencies led by New York-based Evoke, the Group will be significantly more competitive in responding to changing client demand that is seeking fewer but stronger partners to help access the spectrum of their marketing needs.

Giant’s management team is led by founders Steven Gold (CEO) and Adam Gelling (President) who will remain with the business and who hold, along with other senior management, the remaining circa 9.8% of Giant Creative Holdings, LLC’s equity which is subject to put and call rights that are exercisable in March of each calendar year commencing in 2021 (the “Put and Call”). The value of the Put and Call will be determined based on a multiple of Giant’s earnings over the two-year period prior to exercise of the Put and Call, subject to a cap of $25 million in the aggregate. Consequently, the maximum aggregate consideration payable by Huntsworth for Giant will be $97.2 million. Giant generated revenues of circa $32m and EBITDA of circa $7m in the year to 31 December 2017 and the Group expects the acquisition to be materially accretive to the Group’s earnings in the current financial year. Giant’s gross assets were $26.1m as at 31 December 2017. Huntsworth is entitled to settle any consideration due under the Put and Call either in cash, by the issue of ordinary shares in the Company (“Shares”) or by a mixture of cash and the issue of Shares.

Kirkland advised Shamrock Capital Advisors and Giant Creative with corporate partners Luke Guerra (Picture) and Damon Fisher. Associates Caleb Vesey, Jennifer Yapp, Nathan Rahmanou and Michael Chung; tax partner Josh McLane and associate Alison Skaife; technology and intellectual property transactions partner Seth Traxler and associate Matthew Colman; executive compensation partner Jennifer Pepin and associate Alijah Arah; environmental transactional partner Stefanie Gitler and associate Jenny Pierce; employee benefits partner Alexandra Mihalas and associate Mark Lennon; labor and employment partners Matthew Keiser and Michael Schulman; and real estate partner Roberto Miceli.

Involved fees earner: Luke Guerra – Kirkland & Ellis; Damon Fisher – Kirkland & Ellis; Caleb Vesey – Kirkland & Ellis; Jennifer Yapp – Kirkland & Ellis; Nathan Rahmanou – Kirkland & Ellis; Michael Chung – Kirkland & Ellis; Josh McLane – Kirkland & Ellis; Alison Skaife – Kirkland & Ellis; Seth Traxler – Kirkland & Ellis; Matthew Colman – Kirkland & Ellis; Jennifer Pepin – Kirkland & Ellis; Alijah Arah – Kirkland & Ellis; Alexandra Mihalas – Kirkland & Ellis; Mark Lennon – Kirkland & Ellis; Matthew Keiser – Kirkland & Ellis; Michael Schulman – Kirkland & Ellis; Stefanie Gitler – Kirkland & Ellis; Jennifer Pierce – Kirkland & Ellis; Roberto Miceli – Kirkland & Ellis;

Law Firms: Kirkland & Ellis;

Clients: Shamrock Capital Advisors;

Author: Ambrogio Visconti