Hillebrand’s Acquisition Of Braid


Travers Smith LLP has advised Hillebrand on the deal.

Hillebrand, a global transport and logistics provider to the alcoholic beverage industry and products that require special care, acquired Braid, a key player in bulk liquids logistics, on 22 October 2020.

Braid is headquartered in the United Kingdom with offices in 18 jurisdictions worldwide and is recognised as a global player in bulk liquids logistics via the dual bulk modes of flexitanks and food-grade ISO tanks. The company owns a substantial fleet of ISO tanks and designs and manufactures its own flexitanks using the unique Hexopure technology.

With this acquisition, Hillebrand strengthens its expertise in handling non-hazardous liquids in bulk (such as wine, olive oil, non-hazardous chemicals, juices and edible oils) and expands its manufacturing capabilities with two more facilities located in the United Kingdom and China.

The combination of Hillebrand’s bulk liquids services and Braid will create a world leading end-to-end service provider for bulk liquids and one of the largest food-grade ISO tank operators globally.

The Travers Smith team was led by Corporate Partner William Howard (Picture) with support from Corporate Senior Associate Alexander Cohen- Santi, as well as from Tax Partner Russell Warren, Tax Associate Hugh Brooks, Competition Partner Stephen Whitfield, Competition Senior Associate Richard Brown, Commercial Senior Associate Rowan Armstrong and Commercial Associate Eleanor Hobson.

Involved fees earner: Alexander Cohen-Santi – Travers Smith; Rowan Armstrong – Travers Smith; Hugh Brooks – Travers Smith; Richard Brown – Travers Smith; Eleanor Hobson – Travers Smith; William Howard – Travers Smith; Russell Warren – Travers Smith; Stephen Whitfield – Travers Smith;

Law Firms: Travers Smith;

Clients: Hillebrand;