HH Global Interactive’s Acquisition Of GBG’s Marketing Services Division


Browne Jacobson advised HH Global Interactive on its acquisition of GBG’s marketing services division for an undisclosed sum.

Headquartered in Chester, GBG is a global leader in identity data intelligence, helping public and private sector organisations make better decisions about their customers and employees. Its Marketing Services division specialises in database creation, management and analysis to help brands better understand their clients and help shape their digital marketing strategies.

HH Global Group is an award winning global outsourced marketing execution provider supporting the world’s leading brands with high-profile, business-critical print, POS (temporary and permanent), promotional merchandise, luxury packaging and content production.

The Browne Jacobson team comprised partner Peter Allen (Picture), Senior Associate Ryan Brown and associate Bethany Pickup, assisted by Richard Nicholas (commercial) and Ian Deakin (employment).

Involved fees earner: Peter Allen – Browne Jacobson; Ryan Brown – Browne Jacobson; Ian Deakin – Browne Jacobson; Richard Nicholas – Browne Jacobson; Bethany Pickup – Browne Jacobson;

Law Firms: Browne Jacobson;

Clients: HH Global Limited ;