HH Global Group Limited’s Executed the acquisition of Global Brand Management México

Gonzalez Calvillo advised on the deal

HH Global Group Limited executed the accession of Global Brand Management México, S. de R.L. de C.V. (its Mexican subsidiary), as guarantor and debtor of the secured notes previously issued by HH to obtain an approximately GBP£52 million financing.  HH Global had issued senior and subordinated notes that were purchased by members of the Pricoa corporate group. Such notes were secured by other subsidiaries of HH Global and we assisted our client with the inclusion of its Mexican subsidiary as guarantor and debtor thereof.

HH Global Group Limited is a leading provider of marketing execution solutions for print, secondary packaging and creative production services. Although headquartered in the UK, it has a presence in more than forty countries across the globe.

On the other hand, Pricoa Capital Group is the international private placement investment arm of PGIM Inc, the global investment management business of Prudential Financial, Inc.

Overall, the deal was unusually complex due to the numerous jurisdictions involved, which resulted in the challenge of encompassing Mexican law, as the jurisdiction of the Mexican guarantor and debtor, with (a) UK law, as the principal forum governing the finance agreements, and (b) other jurisdictions of entities conforming the corporate group of HH Global Group Limited.

Gonzalez Calvillo advised HH Global Group Limited with a team including José Ignacio Rivero Andere (Picture) and  Jacinto Avalos Capín.

Involved fees earner: Jacinto Avalos Capín – Gonzalez Calvillo Abogados; José Ignacio Rivero Andere – Gonzalez Calvillo Abogados;

Law Firms: Gonzalez Calvillo Abogados;

Clients: HH Global Limited ;


Author: Ambrogio Visconti.