Herold’s Merger With Dogado Group


SIWE Rechtsanwälte Sinzger & Partner and bpv Huegel advised dogado group, while Allen & Overy acted for the EDSA group.

The merger of the dogado group and Herold, both companies majority-owned by the EDSA group, will create one of the largest providers of website and online marketing services for domestic SMEs.

The dogado group, a co-owner-managed digital company with roots in Germany and Austria, is taking over all shares in the traditional Austrian company Herold. The closing is expected in February. Both companies specialize in helping small and medium-sized businesses achieve business success with website and online marketing products.

Dogado serves over 260,000 customers with web hosting, domains and cloud solutions, many of them in Austria under the easyname brand. Herold supports over 45,000 small and medium-sized companies in Austria with website services. This includes fully managed websites as well as marketing services such as SEO and SEA. Herold enjoys the trust of numerous SMEs in this country.

The bpv Huegel team was led by Thomas Lettau (Picture) and included Nicolas Wolski, Tamara Tomic, Stanislav Nekrasov and Paul Pfeifenberger.

The SIWE team was led by Martin Sinzger, Moritz Riebel and Bernd Tschöpe.

Involved fees earner: Markus Käpplinger – Allen & Overy; Thomas Lettau – bpv Hügel Rechtsanwälte; Stanislav Nekrasov – bpv Hügel Rechtsanwälte; Paul Pfeifenberger – bpv Hügel Rechtsanwälte; Tamara Tomic – bpv Hügel Rechtsanwälte; Nicolas Wolski – bpv Hügel Rechtsanwälte; Martin Sinzger – SIWE Rechtsanwälte Sinzger & Partner mbB; Bernd Tschöpe – SIWE Rechtsanwälte Sinzger & Partner mbB;

Law Firms: Allen & Overy; bpv Hügel Rechtsanwälte; SIWE Rechtsanwälte Sinzger & Partner mbB;

Clients: dogado GmbH; EDSA European Directories;