Paul, Weiss represented Hero Digital in its acquisition of MaassMedia.
Hero Digital, a leading national independent customer experience agency, has completed the acquisition of MaassMedia, an analytics consultancy that partners with global brands in numerous industries to solve their challenges with data. Founded in 2009 and based in Philadelphia, PA, MaassMedia provides end-to-end digital analytics services for its clients, including strategy, analytics software implementation, data visualization, data analysis, and personalization. MaassMedia’s founder and CEO, Aaron Maass, is a pioneer in the digital analytics space and currently serves on the Board of Directors of the Digital Analytics Association.
The acquisition of MaassMedia strengthens Hero Digital’s data capabilities and helps meet the growing demand for customer experiences that are fueled by data. Aaron will join the leadership team of Hero Digital and the companies will integrate immediately.
Terms of the transaction were not disclosed.
The Paul, Weiss team included corporate partners Ted Ackerman (Picture) and Eric Goodison; real estate partner Peter Fisch; tax partner Scott Sontag; intellectual property partner Claudine Meredith-Goujon; and employee benefits counsel Jason Ertel.
Involved fees earner: Edward Ackerman – Paul Weiss Rifkind Wharton & Garrison; Eric Goodison – Paul Weiss Rifkind Wharton & Garrison; Peter Fisch – Paul Weiss Rifkind Wharton & Garrison; Scott Sontag – Paul Weiss Rifkind Wharton & Garrison; Claudine Meredith-Goujon – Paul Weiss Rifkind Wharton & Garrison; Jason Ertel – Paul Weiss Rifkind Wharton & Garrison;
Law Firms: Paul Weiss Rifkind Wharton & Garrison;
Clients: Hero Digital LLC;