Hero Digital’s Acquisition of Bulldog Solutions


Paul, Weiss represented independent customer experience agency Hero Digital, a portfolio company of CI Capital, in its acquisition of Bulldog Solutions, Inc., a B2B marketing leader.

The combined company offers end-to-end, human-centered B2B expertise for its clients, helping client CMOs engage their customers through innovation opportunities and groundbreaking digital experiences in today’s modern marketing ecosystem.

Hero Digital is a leading independent customer experience company born in California at the intersection of business, design, and technology.

Bulldog Solutions is a B2B digital marketing agency that exists to unleash the most curious and courageous marketers on the planet.

The Paul, Weiss team advising Hero Digital included corporate partners Ted Ackerman (Picture) and Lindsey Wiersma; tax partner Scott Sontag; intellectual property partner Claudine Meredith-Goujon; real estate partner Peter Fisch; employee benefits counsel Reuven Falik and Jason Ertel; and environmental counsel William O’Brien.

Involved fees earner: Edward Ackerman – Paul Weiss Rifkind Wharton & Garrison; Jason Ertel – Paul Weiss Rifkind Wharton & Garrison; Reuven Falik – Paul Weiss Rifkind Wharton & Garrison; Peter Fisch – Paul Weiss Rifkind Wharton & Garrison; Claudine Meredith-Goujon – Paul Weiss Rifkind Wharton & Garrison; William O’Brien – Paul Weiss Rifkind Wharton & Garrison; Scott Sontag – Paul Weiss Rifkind Wharton & Garrison; Lindsey Wiersma – Paul Weiss Rifkind Wharton & Garrison;

Law Firms: Paul Weiss Rifkind Wharton & Garrison;

Clients: Hero Digital LLC;

Author: Ambrogio Visconti