Hellman & Friedman’s Acquisition of The NPD Group

Simpson Thacher advised Hellman & Friedman on the deal, while Kramer Levin advised The NPD Group.

Hellman & Friedman entered into an exclusive agreement to acquire The NPD Group (“NPD”). The transaction is expected to close by the end of 2021, subject to the entry into the definitive sale agreement and satisfaction of the conditions set forth therein.

NPD is a global market information provider that offers data, industry expertise, and prescriptive analytics to help clients grow their businesses in a changing world. More than 2,000 companies worldwide rely on NPD to help them measure, predict and improve performance across all channels, including brick-and-mortar, e-commerce and B2B.

Founded in 1984, Hellman & Friedman is a leading private equity firm focused on market-leading firms with growth potential. 

The Simpson Thacher team included Atif Azher (Picture), Naveed Anwar, Mark Underwood, Michaela Dion and Jamie Lee (M&A); Brian Steinhardt and Dorothy Hector (Banking and Credit); Russell Light and Jacqueline Clinton (Tax); David Rubinsky, Jeannine McSweeney and Scott Schilson (Executive Compensation & Employee Benefits); Lori Lesser, Alysha Sekhon, Bobbie Burrows and Hilary Wong (Intellectual Property); Timothy Mulvihill (Environmental); Sara Razi, Kelly Karapetyan, John Goheen, Andrew Jensen and Henry Llewellyn (Antitrust); and Mick Tuesley and Jennifer Ho (Regulatory).

The Kramer Levin team advising NPD was led by Corporate partners Ernest S. Wechsler and Adi Herman, and associate Christian E. Witzke. The team also included Corporate associates Eva Tanna and Nicholas Tarnowski, and law clerk Matthew Doyle; Tax partner Barry Herzog, counsel Jay Geiger and associate Yaniv Orin; Executive Compensation and Employee Benefits partner Marissa J. Holob and special counsel Avram J. Cahn; Employment Law partner Robert N. Holtzman; Corporate counsel Randal D. Murdock (antitrust matters); Technology and IP Transactions partner Harry Rubin and associate Kaelin Brittin; and Litigation associate Daniel Lennard (cybersecurity and data privacy matters). Paris partner Sébastien Pontillo and Lancelot Montmeterme advised on corporate matters, and Paris counsel Clémentine de Guillebon advised on employment matters.

Involved fees earner: Yaniv Orin – Fried Frank Harris Shriver & Jacobson; Kaelin Brittin – Kramer Levin Naftalis & Frankel; Avram Cahn – Kramer Levin Naftalis & Frankel; Clémentine de Guillebon – Kramer Levin Naftalis & Frankel; Jay Geiger – Kramer Levin Naftalis & Frankel; Adi Herman – Kramer Levin Naftalis & Frankel; Barry Herzog – Kramer Levin Naftalis & Frankel; Marissa Holob – Kramer Levin Naftalis & Frankel; Robert Holtzman – Kramer Levin Naftalis & Frankel; Daniel Lennard – Kramer Levin Naftalis & Frankel; Lancelot Montmeterme – Kramer Levin Naftalis & Frankel; Randal Murdock – Kramer Levin Naftalis & Frankel; Sébastien Pontillo – Kramer Levin Naftalis & Frankel; Harry Rubin – Kramer Levin Naftalis & Frankel; Eva Tanna – Kramer Levin Naftalis & Frankel; Nicholas Tarnowski – Kramer Levin Naftalis & Frankel; Ernest Wechsler – Kramer Levin Naftalis & Frankel; Christian Witzke – Kramer Levin Naftalis & Frankel; Naveed Anwar – Simpson Thacher & Bartlett; Atif Azher – Simpson Thacher & Bartlett; Bobbie Burrows – Simpson Thacher & Bartlett; Jacqueline Clinton – Simpson Thacher & Bartlett; Michaela Dion – Simpson Thacher & Bartlett; John Goheen – Simpson Thacher & Bartlett; Dorothy Hector – Simpson Thacher & Bartlett; Jennifer Ho – Simpson Thacher & Bartlett; Andrew Jensen – Simpson Thacher & Bartlett; Kelly Karapetyan – Simpson Thacher & Bartlett; Jamie Lee – Simpson Thacher & Bartlett; Lori Lesser – Simpson Thacher & Bartlett; Russell Light – Simpson Thacher & Bartlett; Henry Llewellyn – Simpson Thacher & Bartlett; Jeannine McSweeney – Simpson Thacher & Bartlett; Timothy Mulvihill – Simpson Thacher & Bartlett; Sara Razi – Simpson Thacher & Bartlett; David Rubinsky – Simpson Thacher & Bartlett; Scott Schilson – Simpson Thacher & Bartlett; Alysha Sekhon – Simpson Thacher & Bartlett; Brian Steinhardt – Simpson Thacher & Bartlett; Mark Underwood – Simpson Thacher & Bartlett; Hilary Wong – Simpson Thacher & Bartlett;

Law Firms: Fried Frank Harris Shriver & Jacobson; Kramer Levin Naftalis & Frankel; Simpson Thacher & Bartlett;

Clients: Hellman & Friedman; NPD Group Inc.;

Author: Alejandro Girola