Heineken México and Cervecería Primus S.A. de C.V.’s partnership agreement


Villarreal, García Campuzano, Gómez y Fernández and Llaguno, Name y Moreno have advised on the deal

Heineken N.V. produces and distributes beverages internationally. The Company, led by Jean-Francois Van Boxmeer, Laurence Debroux, Marc Gross, Blanca Juti and Chris Van Steenbergen, produces beers, spirits, wines, and soft drinks under various brand names.

Funded in 2006 in Mexico City by Jaime and Rodolfo Andreu, Cervecería Primus S.A. de C.V. focus on the production of craft beer.

Villarreal, García Campuzano, Gómez y Fernández, S.C. has advised Heineken México with Luis García Campuzano (Picture), Alfredo Gómez Pérez and Lucía Martínez García Lascurain.

Llaguno, Name y Moreno has advised Cervecería Primus, S.A. DE C.V. with Marisol Name Salum and Alberto Mones Valverde.

Involved fees earner: Marisol Name Salum – Llaguno, Name y Moreno; Alberto Mones Valverde – Llaguno, Name y Moreno; Luis García Campuzano – Villarreal, García Campuzano, Gómez y Fernández, S.C.; Alfredo Gómez Pérez – Villarreal, García Campuzano, Gómez y Fernández, S.C.; Lucía Martínez García Lascuráin – Villarreal, García Campuzano, Gómez y Fernández, S.C.;

Law Firms: Llaguno, Name y Moreno; Villarreal, García Campuzano, Gómez y Fernández, S.C.;

Clients: Heineken México; Cervecería Primus, S.A. DE C.V.;

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Author: Ambrogio Visconti.