Heineken International B.V. acquisition of a majority stake in Biela y Bebidas del Ecuador S.A.


Noboa, Peña & Torres and Fabara & Compañía Abogados advised on the deal

Heineken N.V. has acquired a majority stake in Biela y Bebidas del Ecuador S.A. from a group of mainly local investors.

Over the past few years, Biela y Bebidas del Ecuador S.A. has established its place in the Ecuadorian beer market by re-launching the Biela® brand. The Biella brewery is located in Guayaquil, Ecuador’s largest city, and is fully operational using high-quality brewing and packaging equipment. In addition to Biela®, Heineken intends to market its portfolio of premium and international brands, led by Heineken®, in Ecuador in the future. Heineken also plans to brew Heineken® beer locally in due course.

Heineken is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders.

Noboa, Peña & Torres advised Heineken International B.V. with Marcelo Torres (Picture), Sebastián Cortez and Francisco Larrea.

Fabara & Compañía advised Biela y Bebidas del Ecuador S.A. with Maria Rosa Fabara-Vera, Andrés Becdach Fierro, Daniel Castelo and Diego Pino.

Involved fees earner: Andrés Becdach Fierro – Fabara & Compañía; Daniel Castelo – Fabara & Compañía; María Rosa Fabara Vera – Fabara & Compañía; Diego Pino – Fabara & Compañía; Sebastián Cortez Merlo – Noboa, Peña & Torres; Francisco Larrea – Noboa, Peña & Torres; Marcelo Torres – Noboa, Peña & Torres;

Law Firms: Fabara & Compañía; Noboa, Peña & Torres;

Clients: Biela y Bebidas del Ecuador S.A.; Heineken NV;

Author: Ambrogio Visconti.