Hartmann Group’s acquisition of P&G incontinence brand in Spain/Portugal


Jones Day is advising Procter & Gamble in connection with the sale of its ‘Lindor’ adult incontinence brand in Spain and Portugal to Paul Hartmann AG, a supplier of medical and hygiene products.

The transaction includes the transfer of the assets associated with the Lindor product portfolio, including a manufacturing facility located in Montornés, Spain.

As part of the agreement, HARTMANN is slated to obtain all P&G assets associated with the Lindor product portfolio (Lindor, Salvacamas, Lindor Care, Lindor Pants), Intellectual Property, contracts with employees, as well as a 25,000-square metre manufacturing facility in Montornés, Spain.

HARTMANN will continue to target the growing nursing home channel with more cost-efficient solutions that bring practical value to both caregivers and patients. The regional team will focus on reimbursed homecare products combined with an up-and-cross-selling approach through the pharmacy.

In 2016, a study conducted by Spain’s National Statistics office found that the percentage of the population aged 65 and over, is currently at 18.7 percent, it would reach 25.6 percent in 2031 and 34.6 percent in 2066.

Jones Day is advising Procter & Gamble on the deal with a team led by Benjamin Grossman.

Involved fees earner: Benjamin Grossman – Jones Day;

Law Firms: Jones Day;

Clients: Procter & Gamble (P&G);

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Author: Ambrogio Visconti