Grupo Modelo’s Joint Venture with VSBLTY and Retailigent Media

Von Wobeser y Sierra advised Cervecería Modelo de México, S. de R.L. de C.V. on the deal

VSBLTY Groupe Technologies Corp. (CSE: VSBY) (Frankfurt: 5VS) (OTC: VSBGF) (“VSBLTY”), a leading software provider of security and retail analytics technology, along with Mexico’s Grupo Modelo (part of the AB InBev family of companies) and Retailigent Media signed a Definitive Agreement to create a joint venture to install and manage an international in-store media network in Modelorama stores and independent neighborhood bodegas in Mexico and across Latin America.

Active deployment is already underway in Mexico, Colombia, Peru, and Ecuador with 5000 locations to be installed by the end of 2021. Importantly, the international advertising network also will provide for the integration of store traffic and analytics, coupled with sales and security data, powered by Intel® NUC, VSBLTY artificial intelligence and Intel vPro® Platform for remote management. Tech Mahindra will provide infrastructure procurement and logistical services as part of its installation responsibilities. The company will also be responsible for network monitoring and management, as well as for remote support and on-site troubleshooting.

Von Wobeser y Sierra advised Cervecería Modelo de México, S. de R.L. de C.V. with Alejandro Orellana (Picture), Fernando Carreño, Patricia Kaim, Manuel Martínez, Regina Godínez, Tamara Nava and Cinthya González.

Involved fees earner: Fernando Carreño – Von Wobeser y Sierra SC; Regina Godínez – Von Wobeser y Sierra SC; Cinthya González – Von Wobeser y Sierra SC; Patricia Kaim – Von Wobeser y Sierra SC; Manuel Martínez – Von Wobeser y Sierra SC; Tamara Nava – Von Wobeser y Sierra SC; Alejandro Orellana – Von Wobeser y Sierra SC;

Law Firms: Von Wobeser y Sierra SC;

Clients: Grupo Modelo SAB de CV;