Gruner + Jahr’s Acquisition of eat-the-world GmbH


Greenberg Traurig and Beiten Burkhardt advised on the deal

The transaction was notarised and consummated on 7 August of this year. The parties have agreed not to disclose the transaction volume.

Eat-the-world was founded by Elke Freimuth in 2008 in Berlin with the idea “to show visitors and locals the way to tasty food and cultural insights far beyond beaten tourist tracks”. The underlying concept is to get to know the food, the region and the people through joining a guided city tour behind the scenes of currently 35 selected major cities. The culinary guided tours comprise a lot of small representative samples to get across as many impressions of the region as possible. This business concept is unique and caused the online Internet travel portal association Verband Internet Reisevertrieb (VIR) to award the company its innovation competition “Launch Pad” in 2009. In 2010, in the framework of the business concept competition “Kreuzberg in action” eat-the-world GmbH was honoured in the category “Entrepreneurs”.

Gruner + Jahr is one of Europe’s biggest publishing houses.

Greenberg Traurig advised Gruner + Jahr GmbH with Peter Schorling (Picture) and Georg von Wallis (Tax), Niklas Conrad (TMT), Sara Berendsen, David Schwintowski (M&A) and Carsten Kociok (TMT).

Beiten Burkhardt advised eat-the-world GmbH’s Shareholders Elke Freimuth and Katrin Buck with Hans-Josef Vogel, Martin Rappert (Corporate / M&A), Christian Schenk (Tax), Peter Weck (Labour & Employment) and Julia Thöle (Corporate / M&A).

Involved fees earner: Hans-Josef Vogel – Beiten Burkhardt; Martin Rappert – Beiten Burkhardt; Julia Thöle – Beiten Burkhardt; Christian Schenk – Beiten Burkhardt; Peter Weck – Beiten Burkhardt; Peter Schorling – Greenberg Traurig; Sara Berendsen – Greenberg Traurig; David Schwintowski – Greenberg Traurig; Georg von Wallis – Greenberg Traurig; Niklas Conrad – Greenberg Traurig; Carsten Kociok – Greenberg Traurig;

Law Firms: Beiten Burkhardt; Greenberg Traurig;

Clients: Gruner + Jahr AG & Co KG; Elke Freimuth; Katrin Buck;