Groupe Rocher’s Acquisition of Arbonne International


Ropes & Gray counseled Groupe Rocher on the deal

In order to complement and expand its portfolio of strong brands and fulfill its growth objectives, particularly outside the euro area, Groupe Rocher is pleased to announce it has entered into a definitive agreement to acquire Arbonne International, a leader in direct selling of botanically based beauty, personal care and nutrition products. Arbonne offers a wide range of vegan skincare, bath and body, and nutrition and makeup products.

Arbonne International, whose holding company is Natural Products Group (NPG), is headquartered in Irvine, California. NPG also owns Nature’s Gate, a personal care brand, which is also part of this acquisition. With a production site and four integrated distribution sites, Arbonne is a global business with sales revenue in excess of 550 million dollars (450 million euros).

Founded in Switzerland in 1975, and brought to the U.S. in 1980, Arbonne was created to fulfill the vision of founder Petter Mørck to develop botanically based skincare, cosmetics and nutrition products that are better for both consumers and the planet, while also providing an opportunity for people to become financially independent by joining a direct selling network.

Today, approximately 800 employees and over 250,000 active independent consultants contribute to the success of the Arbonne brand whose botanically based, vegan, gluten- and GMO-free products are sold in the United States, Canada, United Kingdom, Australia, New Zealand, Taiwan and Poland.

The Groupe Rocher is a profitable and independent family-run group (over 99% owned by the founder’s family and with a philosophy of “creative entrepreneurship”) with an original positioning (producer, harvester, manufacturer and distributor). Groupe Rocher sales (from nine brands dedicated to women’s beauty and well-being: Yves Rocher, Petit Bateau, Stanhome, Dr. Pierre Ricaud, Daniel Jouvance, Kiotis, ID Parfums, Flormar and Sabon) amounted to more than €2 billion in 2017.

The Ropes & Gray team was co-lead by IP transactions partner and co-leader of the firm’s international practice Harry Rubin (Picture), private equity partner Taylor Hart and associate Hunter Sharp.

Involved fees earner: Taylor Hart – Ropes & Gray; Hunter Sharp – Ropes & Gray; Harry Rubin – Ropes & Gray;

Law Firms: Ropes & Gray;

Clients: Yves Rocher Group;

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Author: Ambrogio Visconti