GPredictive GmbH’s Merger With CrossEngage GmbH


Hogan Lovells advised GPredictive GmbH on the merger with CrossEngage GmbH and thereto related financing round.

Having started as a consulting company in 2009, GPredictive developed a customer prediction platform in 2012 which uses artificial intelligence and machine learning to predict customer behavior in real time. The merger with CrossEngage bundles the competencies of both companies and enables customers to have the best possible customer journey across all channels in real time. Venture capitalists such as Project A Ventures, Vorwerk Ventures, Earlybird, Target Partners, IBB Ventures as well as Facelift founders Benjamin Schroeter and Teja Töpfer invested a total of 6.5 million Euros in the newly found company.

Hogan Lovells Team for GPredictive GmbH included Dr. Volker Geyrhalter (Picture – Partner), Thiemo Woertge, Cornelius Naumann (Senior Associates) (all M&A, Munich); Dr. Falk Loose (Counsel), Dr. Marius Plum (Associate) (both Tax, Munich) and Johanna Rugenstein (Associate, Berlin).

Involved fees earner: Volker Geyrhalter – Hogan Lovells; Falk Loose – Hogan Lovells; Cornelius Naumann – Hogan Lovells; Marius Plum – Hogan Lovells; Thiemo Woertge – Hogan Lovells;

Law Firms: Hogan Lovells;

Clients: GPredictive GmbH;