Genesys’ Acquisition of Pointillist

Fried, Frank, Harris, Shriver & Jacobson represented Genesys in the transaction.

Genesys executed its acquisition of Pointillist, an AI-driven customer journey orchestration and analytics solution. The acquisition will elevate the customer experience beyond the contact center as a force multiplier for customer value in sales cycle acceleration and customer engagement automation. The transaction is expected to close before the end of the calendar year 2021. 

Genesys® is a global cloud leader in customer experience orchestration. Genesys pioneered Experience as a Service to help companies transform how they connect with customers and employees. In today’s experience economy, enabling interactions between customers and employees through a contact center isn’t enough.

Pointillist’s award-winning Customer Journey Analytics platform enables CX, analytics, customer care and marketing teams to manage customer journey data, measure journey performance and orchestrate personalized omnichannel experiences.

The Fried Frank team was led by corporate partner Brian T. Mangino (Picture) and included executive compensation & ERISA partner Jason R. Ertel; intellectual property and technology partner Amir R. Ghavi; litigation partner Joshua D. Roth; corporate associates Brianna N. Schacter, Justin A. Schenck, and Anjali Vohra; antitrust and competition associate Nathaniel A. Bronstein; executive compensation & ERISA associates Adam P. Cohen and Matthew Rutchik; intellectual property and technology associate Kimberly Mihovics; litigation associate Corey F. Baron; corporate law clerk Nathan Jablow; and antitrust and competition law clerk Harrison C. Kummer.

Involved fees earner: Corey Baron – Fried Frank Harris Shriver & Jacobson; Nathaniel Bronstein – Fried Frank Harris Shriver & Jacobson; Adam P. Cohen – Fried Frank Harris Shriver & Jacobson; Jason Ertel – Fried Frank Harris Shriver & Jacobson; Amir Ghavi – Fried Frank Harris Shriver & Jacobson; Brian Mangino – Fried Frank Harris Shriver & Jacobson; Kimberly Mihovics – Fried Frank Harris Shriver & Jacobson; Joshua Roth – Fried Frank Harris Shriver & Jacobson; Matthew Rutchik – Fried Frank Harris Shriver & Jacobson; Brianna Schacter – Fried Frank Harris Shriver & Jacobson; Justin Schenck – Fried Frank Harris Shriver & Jacobson; Anjali Vohra – Fried Frank Harris Shriver & Jacobson;

Law Firms: Fried Frank Harris Shriver & Jacobson;

Clients: Genesys;