FreeWheel’s Acquisition of BeeswaxIO Corporation


Davis Polk advised FreeWheel on the deal.

FreeWheel, a subsidiary of Comcast Corporation, completed its acquisition of BeeswaxIO Corporation. Financial terms of the deal were not disclosed.

FreeWheel, a Comcast Company, is a provider of comprehensive ad platforms for publishers, advertisers and media buyers. Beeswax offers programmatic advertising capabilities through its unique Bidder-as-a-Service customizable bidding stack, used by leading media companies and brands. Comcast is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal and Sky.

The Davis Polk corporate team included partner Brian Wolfe (Picture) and associates Samuel S. Kim and Joshua B. Pittell. The intellectual property and technology transactions team included partner Pritesh P. Shah and associate Christopher C. Woller. Partner Kyoko Takahashi Lin and counsel Stephen I. Brecher provided executive compensation advice. The tax team included partner Patrick E. Sigmon. Partner Arthur J. Burke provided antitrust and competition advice. Counsel Susan D. Kennedy provided real estate advice.

Involved fees earner: Stephen Brecher – Davis Polk & Wardwell; Arthur Burke – Davis Polk & Wardwell; Susan Kennedy – Davis Polk & Wardwell; Samuel Kim – Davis Polk & Wardwell; Joshua Pittell – Davis Polk & Wardwell; Pritesh P. Shah – Davis Polk & Wardwell; Patrick Sigmon – Davis Polk & Wardwell; Kyoko Takahashi Lin – Davis Polk & Wardwell; Brian Wolfe – Davis Polk & Wardwell; Christopher Woller – Davis Polk & Wardwell;

Law Firms: Davis Polk & Wardwell;

Clients: FreeWheel Media Inc.;

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Author: Ambrogio Visconti