Fitz All Media acquires Brand Events’ pet shows


Gateley Plc has advised events and exhibition business Brand Events on the sale of its pet events portfolio to Fitz All Media.

Fitz All Media was founded in 2009 by Noel Fitzpatrick, best known as The Bionic Vet on BBC1 and Channel 4’s The Supervet.

The portfolio, which includes the ‘National Pet Shows’ and ‘Dogfest’, will complement Fitz All Media’s existing pet events, such as ‘ONE LIVE Festival’ and ‘The Vet Festival’.

Brand Events has already launched a number of consumer events throughout the UK, with existing shows including ‘The Keswick Mountain Festival’ and ‘Kirstie Allsopp Presents The Handmade Fair’. As a joint venture, Brand Events expertise will be complemented by Trinity Mirror’s regional press reach to promote both these existing shows and new shows.

Gateley’s corporate team in Reading also advised Brand Events on the formation of a joint venture with newspaper group Trinity Mirror, which will focus on producing regional consumer events across the UK.

The deals were led by corporate senior associate Mark Metcalfe and corporate solicitor Sarah Lake (picture).

Involved fees earner: Mark Metcalfe – Gateley LLP; Sarah Lake – Gateley LLP;

Law Firms: Gateley LLP;

Clients: Brand Events;