Exeter Capital’s Partnership with NOBULL

Ropes & Gray advised Exeter Capital on the deal.

Exeter Capital (“Exeter”), a Boston-based private equity firm with extensive experience investing in consumer-facing companies, has partnered with NOBULL, a high growth athletic footwear, apparel and accessory brand. The transaction will support NOBULL’s growth strategy globally.

In connection with the transaction, Steven J. Collins, founding team member and Managing Director at Exeter Capital, will join the NOBULL Board of Directors and Julia Adam, founding team member and Principal at Exeter Capital, will become a Board Observer. 

NOBULL sells its footwear, apparel, and accessories through its own website, permanent and pop-up stores, as well as at numerous events. The company recently announced a multi-year partnership as the title sponsor of the CrossFit Games and as the Official Footwear and Apparel Brand of CrossFit. NOBULL has expanded its training offering into running, cycling and trail running.

Exeter is a newly formed Boston-based private equity firm focused on investing in consumer-facing businesses. The founding team has over 70 years of combined investing experience and previously worked together at Advent International. 

The Ropes & Gray team was led by mergers & acquisitions counsel Stephanie Lapidus and included tax partner Pam Glazier, mergers & acquisitions partner Jane Goldstein (Picture), employment & benefits partner Danna Kivell, and IP transactions counsel Erica Han.

Involved fees earner: Pamela Glazier – Ropes & Gray; Jane Goldstein – Ropes & Gray; Erica Han – Ropes & Gray; Danna Kivell – Ropes & Gray; Stephanie Lapidus – Ropes & Gray;

Law Firms: Ropes & Gray;

Clients: Exeter Capital;

Martina Bellini

Author: Martina Bellini