Eventbrite’s Acquisition Of ToneDen

Fenwick & West LLP advised ToneDen on the deal.

ToneDen, a self-service social-marketing platform that empowers creators to attract and grow audiences, announced its acquisition by Eventbrite, a global self-service ticketing and experience technology platform.

Joining forces with Eventbrite will allow ToneDen to continue innovating on its creator-facing marketing platform. With Eventbrite, the company plans to bring its technology and expertise to help provide event creators with an all-in-one platform for their entire event lifecycle.

The Fenwick transaction team included corporate partners Mark Leahy (Picture) and Stephen Fisher, associate Victoria Wong and law clerk Justin Kelley; executive compensation & employee benefits partner Gerald Audant and associate Corinne Nhaissi; technology transactions partner Ralph Pais and associate Julia Arruda; and tax associate Michael Knobler.

Involved fees earner: Julia Arruda – Fenwick & West LLP; Gerald Audant – Fenwick & West LLP; Stephen Fisher – Fenwick & West LLP; Michael Knobler – Fenwick & West LLP; Mark Leahy – Fenwick & West LLP; Corinne Nhaissi – Fenwick & West LLP; Ralph Pais – Fenwick & West LLP; Victoria Wong – Fenwick & West LLP;

Law Firms: Fenwick & West LLP;

Clients: ToneDen;

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Author: Ambrogio Visconti